Media is complicated. There are more ways to reach consumers than ever, but it’s increasingly challenging to engage them with commercial messages creating brand growth. GroupM is the marketplace insights, media relationships, audience intelligence, activation tools, and innovative people relied on by many of the world’s most successful brands. GroupM is the largest media investment group globally, directing more than $48 billion in annual advertising. They deliver winning media outcomes for brands the world over.
We work with you to address your most critical business priorities.
Our work and persistence are making us among the fastest-growing companies in the region. Our ambition knows no limits.
- Client : GroupM Nordics EDW
- Category : Consulting Software
- Website : https://www.groupm.com/
- Date : 29/08/2019
GroupM Nordics EDW
GroupM wanted to build an enterprise datawarehouse solution to centralize the entire data flow from different media houses and standardise its Master data system accross medias, country etc..
In media, allocation of resources to the right client in right time is the most important attribute to maximase income.